Systematizes products and services, often changes the product line. It intervenes in sales, therefore it requires courage and will. As a result, it structures, highlights the advantages and improves relations with the consumer.
Who needs it: banks, software companies, shops and everyone who has a lot of products, but no order
Helps fill out the sentence: "My company is ... It differs from others in that..." There are no identical companies, you are definitely unique. You just need to understand how.
Who needs it: strong companies without positioning and conscious startups
Encourages users, describes the functions of the interface. Stores data in schemes, maps and models. It ends with a design assignment for the development of a minimum version and a project development plan.
Who needs it: large complex projects, especially front-end ones
Writing an advertising strategy is viable when the product, the message are clear, there is a website. Otherwise, we will go back a couple of steps to reflect on the situation and prepare for planning.
Who needs it: companies with incoherent advertising and start-up projects
Indicates what, how and where to write, in order to support the image of the company, to get readers and turn them into customers. Strategy weaves a smooth canvas out of the interests of people and your competencies.
Who needs it: those who want to manage blogs, social networks and publish on external platforms
Ready to change? Let's discuss what works for you. Leave a request.
Strategic research has three subjects:
people, market conditions, and your company - with processes, sites and communications. We will explain why this needs to be done and what to look for.
You probably know the audience, now you need to know about people: how they choose, why they buy, what they think and feel.
If you take a new direction, we will look what's there. If you develop the old, we will investigate what there is.
Internal influences external, so we look at how you work, sell, what you say, what tools you choose.
Strategy requires courage. Ready to change? Let's discuss what works for you. Leave a request or write an Email to hi@dgk.kz
After the strategy, it’s time for production. Corporate identity, naming, sites, texts, videos, advertising campaigns, analytics and so on. Go to the directions sections to find out more.
A development method in which we move sequentially from strategy to brand launch. We create a complete brand platform and describe the rules, how the company will look and communicate in all forms of interaction with people.
LEARN MORE
A development method based on short iterations. We don't hold on to a binding plan or hard rules, and create a brand in motion. We react to changes, adapt the image and presentation, while maintaining brand identity. We aim for the right audience and do not get tired of impressing our customers.
LEARN MORELeave a request or write an email to info@dgk.kz Together we will analyze your tasks and select the right work layout.
We see a website as an applied tool: it is impossible to not have it, but it is not the main one. A web product does not make sense without a foundation - goals: business and marketing. We work focusing on the latter.
It will seem to you that we are asking a lot of questions, and it is so. Through research, we will master the topic, discover the unknown and build a solid foundation for the project.
The project’s architecture is its guide. It gives out the structure and content of the product. It is constructed through the knowledge of the strategist, copywriter and designer.
Our prototypes are close to design: clean, graphic, made up of real content. At the design stage, we visualize all hypotheses and conduct tests.
The project which goes to the visual designer was constructed, the goals were approved, the mood was found. Therefore the challenge at this stage is impeccable visualization .
We are convinced: his stage goes right if the technologist works in tandem with the designer. Therefore, the layouts drawn at the agency we prefer to compose on our own.
The success of the back-end, and with it the entire project, depends on the quality of communication, the set processes, and the verification. Experience is on our side.
Projects rely on content, and we have high requirements. We can use ready-made content or hire contractors, but more often we do everything ourselves - from texts to videos.
Submit an application or fill out the terms of reference Together we will find the solution and the right tool.
We have a full cycle, and it begins with your goal. For the project team, we recruit those who work in the right direction.
We prefer a simple idea over a complex one. We write a comprehensible message, and when it is not enough - look for an original presentation.
We make the video useful and interesting.
The video itself is not yet a solution. We need to show it to those who we need.
Submit an application or fill out the brief Together we will find the solution and the right tool.
We have a full cycle, and it begins by filling out the terms of reference. For the project team, we recruit those who fit the task.
We work out the idea of the film in detail. Expand on the idea in full, use an original presentation.
We make fundamental and mesmerizing films.
We put together a special focus group to show the film to those we need.
Submit an application or write an Email to info@dgk.com Together we will find the solution and the right tool.
Motion graphics combine video, audio and text into a single animated storyline. In combination, they have a more powerful effect on the emotional perception of the viewer: the text attracts attention, and the sound and graphics are imprinted in memory in a vivid way. The main goal of motion graphics is to attract and maintain attention, to the fullest extent informing users about the product.
We use technical methods to obtain moving images, illusions of movement and / or change in the shape of various objects of animate and inanimate nature. We also automate the movement and transformation of 3D models in space over time.
3D models are an integral part of high-quality presentations and technical documentation, as well as the basis for creating a prototype of a product. A feature of our company is the ability to conduct a full cycle of work to create a realistic 3D object: from modeling to prototyping. Since all the work can be carried out in package, this significantly reduces the time and cost of finding artists and setting new technical tasks.
3D models are an integral part of high-quality presentations and technical documentation, as well as the basis for creating a prototype of a product. A feature of our company is the ability to conduct a full cycle of work to create a realistic 3D object: from modeling to prototyping. Since all the work can be carried out in package, this significantly reduces the time and cost of finding artists and setting new technical tasks.
We make color correction, which is most often used in documentary films and is designed to make everything look as clean and natural as possible. We also do full grading, in the process of such color correction, the whole picture can be repainted again in completely new colors. The correction is more atmospheric, and the colors are often unnatural.
During editing, we use creative and technical tools to most effectively and efficiently complete the tasks. We experiment with the narrative, rhythm, conceptual form.
We create a set of digital files used to store and transfer digital audio, image and data streams in digital cinema. We can make an open copy, but prefer a closed one. The key for any movie theater in Kazakhstan.
Submit an application or write an Email to info@dgk.com Together we will find the solution and the right tool.
We create turn-key ready 2D and 3D games for all devices: games for phones and tablets, PCs and browsers. And also: gamification, development of script and requisites for quest rooms, development of marketing games and consulting in the field of game design. The price of game development is calculated individually and flexibly upon request! Creating your own game at an adequate cost is possible!
Concept development: mechanics, history, setting, documentation
Graphic style, 2D / 3D content, interface, animations
Cross-platform game development: client and server side
Sound design, music and voice work
| development stage | SOFTWARE PART | GAME DESIGN | GRAPHICS & SOUND |
|---|---|---|---|
| prototyping | game code prototype | test level | concept art and draft design |
| game core development: First level | engine & technology | basic game process & coding First level design | Character design |
| graphic design of all levels | Coding of all levels additional coding: graphical user interface, sound, network, etc. software integration | design of all levels | graphic design of all levels additional graphic design: cutscenes, introductory videos, etc. sound effects and voice over |
| internal testing (ALPHA) | code testing | gameplay testing | finalizing presentation |
| external testing (BETA) | extensive software testing | gameplay fixes | correction of minor errors, packaging, localization, etc. |
| Release / publication | |||
Submit an application or write an Email to info@dgk.com Together we will find the solution and the right tool.
We create brand sound identity, the sound of movies, animation. We work with interactive media, mapping shows. We dub motion design. Work with trailers. We breathe life into exhibitions of contemporary art. We help bloggers find their own sound and improve Internet video. We create sounds and music for computer games. We even design sounds for urban spaces. Of course, we program: we implement sound in VR / AR / V360. Call us. And we will find the best solution for you.
Submit an application or write an Email to info@dgk.com Together we will find the solution and the right tool.
We specialize in the preparation of projects for the "full cycle" - from the initial idea to the implementation of the finished market product in production, including all stages of its creation and development: from preliminary consulting and conceptual design, industrial design and engineering of the project, to the production of prototypes, adaptation of the project for a specific production, and author's supervision.
We offer a wide range of services for the implementation of various ideas. The team of our specialists is ready for a constant dialogue with customers in order to create a competitive product design and competent adaptation for a specific production. We take full project management to minimize risks, aimed at achieving the goal. .
Submit an application or fill out the terms of reference Together we will find the solution and the right tool.
You have undoubtedly come across the sad side of strategic planning. You must recall - a flashy presentation with one hundred pages, containing a bunch of slurred terms and banal conclusions? Let's figure out where such documents come from.
We have identified the first problem - the lack of substance. It is difficult to understand someone else’s business, to streamline complex processes, to offer something new. And the demand for strategies is great. Business is ready to pay for services from time to time - "what if these new guys see something that we don’t notice." But most often this does not happen, because the “guys” use one template for all customers, replenishing it with data from “open sources” (most likely from competitors' websites) and “expert ratings” (unverified guesses collected during an hour of brainstorming). Nothing of value is added to strategic documents due to the fact that their drafters usually did not work outside agencies and generally have little idea where the money comes from.
A less obvious problem is client-side planning flaws. In theory, an advertising strategy, including its important part - the digital strategy - should be based on a cascade of documents of a higher level. This is the general business strategy of the company, product and marketing strategies. At these stages, all data on positioning, target audience segments and messages should be recorded, and the advertising strategy should only talk about how all this is implemented using specific tools. In practice, formulated strategies at a higher level are rare, thus consultants involuntarily have to do someone else's job - think about segmentation, product benefits, etc. If you try to do it quickly, you get idle fantasies. For more information on what strategies exist, see our article in the Marketips Marketer's Handbook.
Firstly, the advertising strategy allows you to plan your advertising activities. Of course, any plan inevitably changes in battle, but a well-developed and well-grounded strategy is much better than naive fantasies in the spirit of “we'll get about uh... 15% of the traffic and earn a lot of money” (you will be surprised how often the advertising planning process looks like this). Secondly, the strategy allows streamlining all the company's activities. This is a platform that briefly describes the target audience, the product and its positioning, and then explains in detail with what messages and in which channels the product is being promoted. This is not just a plan, but also a filter: it makes it easy to see if you need this or that kind of new advertisement. For example, if you have a premium audience, you do not need listings. In addition, looking at the consumer’s path, it’s easier to find out where you have gaps in advertising activity - for example, all advertising hits hot customers, but does not cover “those who are still on the fence”.
Thirdly, strategy helps to reduce the time it takes to introduce new employees to what's what within the company (marketers, sales people and everyone else who is involved in product development and promotion in one way or another), as well as external contractors - advertising agencies, freelancers, dealers and other partners.
Medium and large organizations that are already engaged in online advertising. They have the need for thoughtful planning, as well as bringing the entire advertising inventory in line in order for specialists within the company and external contractors to speak the same language. A special case of the same situation is the launch of a new product based on past experience or the launch of a successful product in a new region. The emphasis here is on planning.
Surprisingly, startups who often don’t know if the market needs their product often turn to advertising strategies. This is fundamentally wrong! If you have a startup, then you should not spend precious resources on complex documents that will streamline and plan work for the year ahead. As we have already said, only developed organizations need this. A startup needs to roll out MVP to the market as quickly as possible, collect feedback, adjust the prototype and roll out again. You do not need to plan a campaign, but conduct reconnaissance in battle. We also know how to do this - this is a special case of our service "Marketing Research", have a read.
An advertising strategy is a set of presentations that depends heavily on what the client needs. An approximate set of blocks is as follows:
Even at the stage of hiring employees, we try to take in people with experience in the client's field. Our guys did marketing for the auto business, traded elite souvenirs, ran plotters, launched travel startups and held conferences. We know how different types of business work from the inside. We also teach advertising at industry courses, speak at conferences and constantly absorb both Western and local cases.
We have developed, launched and currently run hundreds of different advertising campaigns - from retail to B2B, from engineering to glossy media with budgets from hundreds of thousands to tens of millions of tenge per month.
We really enjoy planning, we always try to solve the problem from several sides. No one will say that our strategy is just a formality that is needed to sell a favorite instrument with the biggest rates.
All our strategic development for advertising is linked to the best practices for creating and developing web projects.
The cost and terms of development strongly depend on which blocks will be included in the strategy - say, do you need a study and how many respondents does it cover, do you have a developed marketing strategy that we can rely on. Dates - from three weeks to one and a half months. To assess whether you need a digital strategy and to what extent, please contact us - we will help you decide.
Submit an application or write an Email to info@dgk.com Together we will analyze your tasks and select the right scheme of operation.
In theory, social networks are a great channel for marketing in all areas. You can communicate with customers directly, better understanding their needs. You can quickly respond to negative reviews in order to improve the service and avoid mistakes in the future. You can find new employees and increase credibility among competitors. So let's thank Durov and Zuckerberg for this new world! Or not?
In reality, many companies that in some way spend money on SMM get dull results. Accounts do not grow, no one participates in polls, no one likes the posts, there is no traffic to the website. Tempting cases that make businesses invest in social networks, in fact turn out to be promotions for Coca-Cola and Samsung - neither the budgets, nor the goals of these campaigns, nor the level of creativity have anything to do with ordinary business.
Does this mean that you must shy away from promoting in social networks? Of course not. You just need to understand that SMM is not a magic bullet and not Yandex.Direct. This is a tool that doesn't give quick results, but if successful, lowers the price of contact in magnitudes. Marketing in social networks works for those who understand this. Let's look at typical SMM problems and their solutions.
The most common complaint about SMM promotion is “there are no sales”. The company invests in social networks for a couple of months, does not receive traffic or requests, and decides that investing in SMM is unprofitable.
If you expect quick sales from social networks, disappointment awaits. The truth is that social networks are better suited to achieve other goals. In social networks you need to communicate, build relationships with people. Therefore, achievable goals in social media are attracting attention to the brand, “warming up” customers before selling, keeping them in the zone of influence of the company after the first sale. Social networks reduce the contact price for you, increase the speed of the transaction and increase the likelihood of resale.
There are topics that do not attract subscribers in social networks - these are all kinds of “boring products”. What kind of a page would a company selling turbine blades have? Fittings? Printing Services?
You can invest in photo content and paid public promotion, but this is unlikely to attract a mass audience. In addition, among the rare subscribers that you will have, there are hardly any potential customers.
Boring companies should rethink the goals they set for SMM promotion. Instead of attracting potential customers, this could be:
Of course, Pirelli has solved this problem long before the era of social networks - the buzz around a boring product can be created through other topics that also concern the targeted audience. Thus the famous adult calendar was created. But they had different budgets. In addition, Pirelli was the first.
PR for finding potential employees. Talk about large projects, about your cool office and corporate parties (usually this content is considered unsuccessful, but there are exceptions). Yes, you will not have masses of readers. But those 300-400 people who subscribe to you will surely be people from the industry. Any of your vacancies will attract dozens of responses - you will save on HR agencies and reduce the costs of missed opportunities due to lack of labor.
PR for countering competitors.It is almost the same as for employees. Let the whole industry watch you, see how successful you are. The position of an informal leader is a very good achievement.
PR for gaining "brand advocates". It may be difficult to enter the decision-making field in your area, but there is some typical intermediary - a secretary, an IT specialist, an accountant, a salesperson, etc., who can convey to the management the idea that they need to buy from you. Aim SMM at this intermediate - they will never buy, but they can bring decision-makers by the hand. The topic can be any - from serious to humorous. Again, there will not be many subscribers, but they will be targeted.
Support for current customers. If the product has any versions or complex features, turn the public page into a support service. There will be few subscribers, but all of them will be grateful to you for being ready to answer questions anywhere, even on Facebook. The loyalty of these people is profitable - they will bring in new customers through recommendations and repeat sales.
Work with the negative. If your product is boring, but mass-produced, there is a good chance that a certain percentage of customers complain about you. Let them do it on the official public page and get quick, useful answers, instead of sowing negativity anywhere. Here you will reduce reputation risks, get a second chance to win a client and learn about bottlenecks in your production, distribution or service system.
And sometimes you need to stop thinking about your product as boring. Check out the Instagram page of General Electric (yes, they have massive budgets, but to some extent this can be repeated by any engineering company).
Your page is similar to everyone else's. Is your public full of standard jokes, reposts and dull releases? It's a common thing. This happens if you do not have a vision and a plan. You need an SMM strategy. This is a document that contains at least two blocks.
Firstly, the strategy determines the target audience, messages for the target audience and their tonality. Any post can be checked for compliance with the strategic direction. If you want to talk about innovation and look like a leading company, no reposted content is right for your community. You need to invest in the production of your own content or in a good rework of standard things, for example, draw popular memes in your own style and with your own nuances.
Strategy determines the target audience, messages for the target audience and their tonality. The strategy should also contain a list of formats (information posts, jokes, practical jokes, reposts of subscribers' content, etc., etc.) and a schedule for their release.
Secondly, the strategy should contain a list of formats (information posts, jokes, practical jokes, reposts of subscribers' content, etc., etc.) and a schedule for their release.
If you introduce such a system, your public page will quickly find its own intonation and style. Readers will get used to the regular stream of familiar formats and will constantly read you - what more could you want.
Well ok, advising to post interesting and regular content is SMM-101, the banal first tip. This is easy to talk about. But where to get this great content? How to ensure uninterrupted posting?
In order to convert the SMM strategy from plans into a reality, you need to think as a media editor:
Find “knowledge carriers” within the company. Usually these are the busiest people - directors, chief engineers, department heads. They themselves will not write anything, but they can be interviewed. For example, the most common customer questions are an excellent basis for a series of 30 posts, ideas for which the salesperson will give you in twenty minutes of conversation.
Subscribe to industry publications and competitors. Some of your formats may be digests of the most interesting happenings in the industry.
Joke about industry developments - come up with a short format that takes 20 minutes to prepare and run it from time to time if something interesting happens.
You should have not only a schedule for the release of content, but also a schedule for their preparation.
For any format, you should have stock for several posts in advance.
You need several freelancers who, while covering each other, will prepare pictures or texts according to your style.
Measure the success of each particular format and repeat the ones that work best. Yes, this is a job. And who said success is easy?
If you use a public page as a platform for communication with customers or a support service, it may turn out that you cannot cope with the flow of questions and answer them slowly. Obviously, here you need to add an employee or employees who will be engaged in the main communication in social networks. It may seem like it's too expensive. In fact, these are pleasant chores - if people want to talk with you, then you are on the right track. Any SMM support efforts will translate into recommendations, positive reviews and repeat sales.
We offer thoughtful work with social networks: according to plan, with setting achievable goals, with the right metrics and consultations. We can either constantly manage your SMM, or establish processes and hand them over to an employee within the company. Our services are divided into several parts that can be combined with each other.
Successful work in social networks almost always starts with a good plan. We offer the development of SMM-strategies - from the description of the behavior of the audience in social networks to the list of posts, editorial policies, plans for the preparation and release of materials.
The main work with which everyone associates SMM. Work according to plan - posting, moderation, communication with subscribers. Includes the creation of simple formats, does not include the preparation of infographics, videos and other complex materials.
We work with all popular networks, including VKontakte, Facebook, Odnoklassniki, Instagram, etc. The cost very much depends on the number of social networks and how much the content varies in different networks.
With regards to content on social networks, the usual leverage rule applies - the more effort is put into production, the better the return: likes and sharing (of course, provided that the production is carried out in accordance with a good plan).
A cat picture post is one thing, another is a good photo shoot of the product, a series of illustrations, useful infographics or an exciting video. DGK is able to develop any kind of creative content for you. Prices depend on the task, please write us.
As we said, one of the big problems with SMM is cost-effectiveness. A good SMM project is likely cost-effective, the question is where exactly. We will help with analytics for SMM and other activities, select metrics, build with you a multi-channel model for evaluating results, and much more. Read more about our approach to the task on the Web Analytics page...
For mass products, social networks and other public platforms are a great environment for collecting feedback, reacting to negative and working with positive. We will help you set up and implement all the processes related to responding to reviews. DGK collaborates with one of the best review monitoring services - Youscan.
An important part of work in social networks is the purchase of traffic. Advertisements aiming on results here can be placed in two ways. Firstly, through the standard tools of social networks - in the form of advertising on the side of the page or in the feed. Secondly, natively, i.e. through the purchase of paid posts in popular communities. The goals can be different - attracting subscribers to the community, traffic to the site, remarketing and much more.
Of course, SMM is not just about page management. If you need good reach, increased recognition and want to attract people who have not heard about you before, it’s a good idea to launch a viral promotional project. Promotional projects in social networks allow not only to talk about the brand, but also to collect contacts for remarketing, newsletters, surveys and other further work with the audience. We do such promotions. Terms of implementation - from a month to six months, depending on the content. Contact us - we will show you examples and discuss ideas for your company.
Are you ready to discuss your project? Fill in the form, please or Email us at hi@dgk.com
Long-term work, payment for results
We help your developers turn a beautiful picture into a traffic generator
Are you ready to discuss your project? Fill in the form, please or Email us at hi@dgk.com.
If you have previously ordered SEO for your site, you probably had an unpleasant feeling - you don't know what you are paying for. Why does this happen?
Traditional SEO companies find it convenient for you to perceive SEO costs as an advertising budget - the money you spend monthly to gain access to customers. No money - no contact with the consumer. It sounds logical: this is how the usual contextual or media advertising works, as well as offline types of promotion such as outdoor or radio advertising. .
In reality, all this is not related to SEO website promotion. Optimizers cannot directly provide you with contact with the consumer - the consumer comes to you through a search engine. Optimizers only tailor your site to the requirements of search engines. So they indirectly affect the likelihood that you will get this contact in the future.
Traditional SEO-companies offer customers a fixed subscription. This, calling a spade a spade, is a robbery: optimizers solve the main problems in the first months, and then they are engaged only in maintaining the results. Do not settle for such offers.
Less greedy market participants offer a two-stage scheme of work: a setup period, when the agency deals with you closely, and then maintain the results. Hence the payment scheme: three to four months of fixed payments, then a reduced subscription fee for support.
Both schemes are convenient only for the optimizers themselves. They are not suitable for small or large businesses:
with a fixed subscription all customers are seriously overpaying for nothing;
at a reduced rate, large organizations after three months of active cooperation cease to receive the amount of attention they need;
organizations with small sites do not need SEO support at all. Instead, they need texts and analytics.
It never suited us and our customers. Over the years of searches, we, together with customers, have found several reasonable approaches to search engine promotion. Today we offer you three different schemes of work on SEO.
If you have a large project - a corporate site with over 500 pages, an online store with a large catalog, a media site or a content resource - you will need an SEO strategy and ongoing SEO support. This is the format of monthly work with the agency, when we both advise and take over part of the operations.
See our offer of continuous SEO support.
Payment schemes - per hour, per traffic or per the number of requests.
Perhaps you are preparing to develop a new site or remake the old one. Then you have a unique opportunity to do everything right from the very beginning. SEO design will help you in this. This is, firstly, the terms of reference that will help developers build the site structure so that you can get good volumes of search traffic. Secondly, we will provide oversight and help your developers not to make mistakes, which, unfortunately, are often made by web studios - because SEO requirements are more of a burden than a priority for them. For large projects, SEO design is logically complemented by support.
Logical. Just fill out the form - we will contact you and help you determine how much SEO work you need.
Ready to discuss the project? Fill in the form, please or Email us at hi@dgk.com.
Ready to discuss the project? Fill in the form, please or Email us at hi@dgk.com.
In social networks, people voluntarily reveal about themselves more than even the police knows. This is not only gender or age, but also the address, place of study, place of work, marital status, hobby, life philosophy and level of income.
This information can be combined with data about when and who visited your site or ever bought from you. At the same time, the aggregate toolkit of popular social networks - VKontakte, Facebook in conjunction with Instagram - covers almost all solvent residents of the CIS and other countries. Honestly, it’s even a little scary just how accurately the advertiser can find their client in social networks.
However, in practice, reviews about targeted advertising are mixed: it doesn't work for everyone. What are the main reasons for the failure of social media campaigns?
Many marketers still use Kotler’s marketing — broad targeting for an audience defined in terms of demography. Of course, the anecdotal “housewives 15-55” are becoming less common, but in about a third of the briefs you can see an audience of 25-40 with an average income or higher. Add to this gender, age, region - it seems to be enough, doesn't it? Not really.
The capacity of social networks is huge, thus such vague targeting only leads to the fact that your ad is seen by a crowd of disinterested people, and then the daily limit is triggered - and the money runs out. The strength of social networks lies precisely in the fact that here you can find a narrowly defined audience - this is what you should do.
People come to social networks to have fun. The environment of Facebook, VKontakte and Instagram is markedly different from the environment of Google or Yandex. In search engines, people are actively looking for your product, in social networks, in general, they do not need anything, but they are open to show curiosity.
Therefore, campaigns built on the principle of “buy right now” give a result several times lower than contextual advertising and cause only disappointment.
Social networks are better suited for the first gathering of contacts, drawing attention to useful materials, gathering subscribers for promotional groups - in short, for any intermediate activities that allow you to get customers to the top of the funnel. Of course, there are exceptions, but the general rule is this.
As we already said, social networks have a huge capacity. Incorrectly configured targeting leads to the fact that an arbitrary amount of money can be spent per day, or reach the daily limit, without receiving a result.
Therefore, audiences in social networks need to be carefully tested on small budgets, and only then full-scale campaigns may be deployed . Fortunately, in social networks there is practically no limit on the minimum budget - for hundreds of rubles a day, you can collect good data in a week. This step will save you tens of thousands in the future.
Advertising on social networks has wide opportunities. Here are just a few examples of tasks that can be solved here. .
The classic task for targeting is to grow the number of subscribers to the public page of the brand. This can be a direct invitation, a contest, a hint of common interests, a campaign aimed at subscribers of competitors, and much more. It is important to understand that your work does not end with the advertising campaign - you will need constant work with the public, so that the money spent on attracting subscribers is not wasted. Read more about this in our article “Brand support in social networks”.
In social networks, it’s very convenient to “catch up” with people who were on your site, used the application, or somehow contacted you. In addition to the frontal scenario - showing goods from the basket or services, the description of which the potential client read - you can implement more subtle schemes.
For example, you can show educational content to b2b clients, gently pushing them to choose you as a contractor. Or invite site visitors to your socials. Or offer additional discounts that are not explicitly stated anywhere on the site. And this is just the beginning!
In addition, using remarketing lists, you can run ads on specific segments of the audience, say, on your current customers to encourage repeat sales. An important plus - competitors will not know anything about such promotions.
In social networks you can find people through any personal data. This provides excellent opportunities for quantitative marketing research of a new type - fast, inexpensive and very accurate. An additional plus is that the respondent’s contacts can be collected into a database for further processing.
See our article “Marketing Research” for more details.
Targeting and paid posts on social networks is a good opportunity to get traffic to promote or keep the application in the top category that interests you. With the right settings for targeted advertising and choosing a network, one visitor can cost a penny.
Of course, targeting itself will not solve all the problems, but it will be a good help in your battle for the top.
People come to social networks to chat and have fun, so they rarely buy something there. If this happens, then it concerns “spontaneous” topics. These are concerts, clothes, jewelry, etc.
In addition, it is easy to build potential customer databases for topics with a high price range like insurance or tourism, where a very important spontaneous element is either fear for property or loved ones, or a desire to treat yourself.
All these motives, in contrast to the desire to "spend money right now", are fully compatible with communication on social networks.
.
Selling a complex b2b product in social networks is an unsolvable task. But collecting a database of potential clients or advocates for your company is quite possible. Settings for interests, public pages of topical companies, subscribers of the business press and so on allow accurately finding even complex business audiences.
What to offer next - a webinar, a useful article or a free consultation - is just a technicality.
Finding an audience for paid conferences or free promotional seminars is another classic task for paid advertisement on social networks.
Narrow targeting combined with remarketing allows you to find the right audience and further interest it through a series of creative content about the event itself and the individual advantages of the program, whether it be groups or business speakers. Selling tickets for paid events is one of the exceptions to the rule about the absence of direct sales in social networks.
Promoting posts that support key publications is a good way for media to get an audience. With the right configuration of targeted advertising, the traffic is very cheap, and the involvement of readers, on the contrary, is strong - one transition from social networks gives you a view of several pages and repeated visits. Thus, clicks from social networks quickly pay off by displaying ads on the site itself. In addition, this is a great opportunity to promote special projects.
The possibilities of advertising on social networks are so great that each campaign requires the development of a separate plan. This plan includes:
selection of audience segments;
search for given segments in social networks - selection of targeting;
messages for each audience, examples of texts and graphics;
selection of landing pages on a site or on another platform, as well as recommendations for adjusting landing pages, if necessary;
forecast for the pilot (short and relatively cheap) campaign - budgets, timelines, expected results;
forecast for a full-scale campaign - budgets, timelines, expected results depending on the results of the pilot campaign.
Once the campaign plan is ready, you need to conduct a test - a small campaign that will clarify all indicators (click price, cost of the target action, response to messages), select the most attractive segments and social networks, catch the flaws on the landing pages, debug the collection of analytical data.
The refinements made at this stage will help to save the budget and increase the effectiveness of the main campaign.
Please note: pilot does not mean “trial” in the sense that we are not at all sure of the result. There will be a result, and the campaign will almost certainly pay off. The only issue is to refine the indicators, choose the best networks and ads.
Taking the data from the pilot campaign, we launch a full-scale work that can last for months, day after day, bringing the desired result - new subscribers, applications, registrations, etc. - at the best price.
The work on the campaign includes regular change of ads so that the audience does not get tired of the same creative content, as well as working with bids, searching for new targeting and much more.
As for other campaigns with an eye on results, analytics is very important for targeted advertising and paid posts in social media. We provide both reporting on the results of the campaign and daily analytical support, if necessary.
Targeted advertising is rarely the only tool used to promote a business in a digital environment. We will help you combine the work of contextual advertising, SEO, media, targeting and other tools into a single system that allows you to take into account the contribution of each tool based on a multi-channel analytical model.
Careful selection of requests, a combination of manual configuration and pinpoint automation, flexible adjustment of the company for promotions and tasks of branches.
Large-scale automation tasks, including client scripts, portfolio strategies, Yandex.Market and other price platforms
Ready to discuss the project? Fill in the form, please or Email us at hi@dgk.com.
If you have not slept under a rock for the last ten years, you are aware of what contextual advertising is - text or text-image ads on search and affiliate sites that exactly respond to a consumer’s request. The main platforms are Google Ads and Yandex.Direct. Payment is auction based. It make sense for most companies to invest here.
It would seem that everything is simple. But you can place ads on these sites in different ways and with different results.
Let's try to figure out who and how will help you profit from contextual advertising.
You can place contextual advertising yourself. In 90% of cases it turns out badly - this is a separate complex craft. Understand the general principles of the context and entrust the work to specialists or services.
Full-time specialist in contextual advertising. Bad idea - a lone full-time specialist always stagnates and stops developing a campaign.
Small start-up agencies. A mess with quality, wait until they learn how to work at the expense of your competitors.
Medium certified agencies. Already debugged processes, still hold on to each client.
Large certified agencies. Powerful business machine, but template service for all but key customers.
Automation systems for small campaigns. A good option to start, too simple for further work. Representatives - Aori, Elama, SeoPult.
Automation systems for large campaigns. Specialist tool, not suitable for beginners. Representatives - K50, Merlin, Alytiks.
Own team of contextologists. A good option, available only to large companies.
Based on our blitz market review, the first conclusion is easy to make. Base your decision on the size of the task:
Small Campaign: Freelancers and Simple automation systems (Aori, Elama).
Medium and Large Campaign: Medium and Large agencies to help you do analytics and automation of a more complex level.
Super-large campaign: own team.
How to understand where you are? It's simple: if you are willing to spend from 500 000 tenge per month per context, you have an average campaign. Not ready - small. Further gradations are largely arbitrary and very dependent on the type of business.
If you decide to contact an agency, divide the selection into two stages. At the first stage, focus on reviews, ratings, certificates (Yandex.Direct, Adwords, Analytics) and PI quality. Narrow your choice to 3-5 contractors. Make the final selection according to two criteria.
1) The overall adequacy of the agency. You have to work with this team for a long time, its participants should respect you and just be nice to you as people. Evaluate how well they understood you, how they communicate. Try to understand who will lead your campaign. All sellers are nice and adequate, but you have to deal with the project manager, and the seller will soon step aside.
2) Understand whether you will be a major client for this agency. If you contact a large agency from the top ten, there is a good chance that your budget will not be impressive for them, and you will fall into the category of “just customers”. Yes, the papers will be in order and the quality will be no lower than average. But they won’t bother with you, they won’t put the best managers and specialists on your campaign - any agency reserves best resources for its largest customers. It often makes sense to look at the top 50 or top 100 agencies - these teams have already debugged processes, but are not yet full of themselves. For them, you will be a key customer with all the advantages.
Today, the main trend in the market is the automation of contextual advertising. It’s easy to understand why - automatic strategies save a lot of time, allow you to use complex schemes and manage large campaigns. But, like any fashionable thing, automation has generated excess expectations. Let's look at the most popular myths around automation. .
MYTH 1:
WITHOUT AUTOMATION SYSTEMS CONTEXTUAL ADVERTISING IS DONE MANUALLY
REALITY:
ALL CONTEXTUAL ADVERTISEMENT IS AUTOMATED INITIALLY, THIRD PARTY SERVICES SELL ADDITIONS AND ADDONS
Google and Yandex’s own toolkit, written by the best programmers on the planet, provides excellent automation capabilities that are available to everyone. A weekly budget, ceiling rates, scheduled work - all this is available directly in the system. In general, all contextual advertising is automated. Systems that are offered by third-party companies solve only private problems - combining Adwords and Direct in one interface, generating ads, setting bids according to flexible rules, etc. Here we are talking about simplifying work, and not radical innovations, such as robotic traders on the exchange.
MYTH 2:
AUTOMATION IS NECESSARY FOR EVERYTHING AND AT ONCE
REALITY:
ADDITIONAL AUTOMATION IS NOT NEEDED FOR ALL AND CERTAINLY NOT IMMEDIATELY
To the extent that everyone needs it, automation is included in the Yandex.Direct and Adwords toolkit as is. But the automatic generation of ads and the selection of requests are needed primarily by e-commerce and similar advertisers with large campaigns. Their campaigns simply cannot be managed manually. For more details, see our offer for e-commerce.
On the contrary, for services, the correct selection of requests and the manual preparation of ads for each request are much more important. Additional automation, especially at the start, looks like a machine gun aimed at the ground - it fires quickly, but not where needed. For more details, see our offer for companies that provide services or sell expensive products with a long purchase cycle.
MYTH 3:
READY AUTOMATION SYSTEMS FIT ALL
REALITY:
ADDITIONAL AUTOMATION IS NOT NEEDED FOR ALL AND CERTAINLY NOT IMMEDIATELY
Ready-made solutions are always different in that they are tailored to specific mass scenarios, such as processing the unloading of goods from 1C. If you have a difficult task that requires binding to CRM and flexible behavior based on the received data, you may need to develop your own automation script.
MYTH 4:
AUTOMATION - A MAGIC BUTTON THAT WILL DO EVERYTHING FOR ME
REALITY:
SANTA DOES NOT EXIST
Alas. There is no magic button. There is only a new, quite complex toolkit that will help a good specialist to work better. To a bad specialist or a novice, it will have no use at all.
If you sell services or expensive products with a long transaction cycle, you are unlikely to benefit from template solutions. You will need accurate manual work on setting up contextual advertising, tests, finalizing the site, and, if necessary, automation elements. All this is doubly true if you have branches, dealers, wholesale and retail destinations.
Online stores and services need large-scale campaigns for search, retargeting and price platforms, as well as end-to-end analytics, reports on ROI and product group effectiveness, recommendations for expanding the assortment, etc. This is helped by automation - both ready-made solutions, and scripts, tailored for the client. .
Ready to discuss the project? Fill in the form, please or Email us at hi@dgk.com.
Analytics is the basis for making the right decisions. We start our projects by studying the data and draw conclusions based on that. Data driven decisions - this is our approach to reducing uncertainty and eliminating doubts.
We work with companies that have already implemented analytics, but have exhausted the capabilities of standard reports. We help to move from a basic level to end-to-end analytics systems that allow you to track not only website traffic, but also business indicators.
Submit an application or write an Email to info@dgk.com Together we will analyze your tasks and select the right scheme of operation.
